At Why Unified, we have developed a comprehensive digital marketing strategy that consists of three distinct phases: Build Up, Growth, and Maturity. Each phase is designed to optimize your advertising campaigns, maximize performance, and drive success for your online store. This article aims to provide a detailed understanding of each phase and how they contribute to the overall growth of your business.

The Build Up Phase is the foundation of any successful digital marketing campaign. It focuses on establishing the sales funnel, metrics analysis, and dashboard utilization. The key objectives of this phase include:

a. Ad Spend: Meet the minimum ad spend requirements for your chosen advertising platform(s).

b. Sales Funnel: Establish a strong sales funnel that targets potential customers.

c. Metrics Analysis: Monitor impressions, actions, click-through rates, ad frequency, and engagements.

d. Retargeting: Begin email marketing and retargeting efforts after key metrics are met, typically after the first month.

e. Data Collection: Gather data and make the first significant edit in the campaign to filter out the best customers for future targeting.

The Build Up Phase is expected to last approximately two months, but the duration may vary due to market conditions and ad spend levels. It's essential to remember that this phase works in conjunction with the industry-wide accepted learning phase.

The Growth Phase focuses on scaling your advertising campaign by analyzing ad spend increases and optimizing the ad content. The main goals of this phase are:

a. Ad Spend Analysis: Monitor add-to-cart metrics and scale ad spend accordingly.

b. Email Marketing: Continue email marketing efforts with refined targeting based on customer data.

c. Pricing Review: Assess product pricing and compare it to current market trends and competitors.

d. Ad Revisions: Introduce new creatives, perform A/B testing, and make necessary audience adjustments.

e. Metrics Monitoring: Monitor key performance metrics and update subscribers on the qualifications needed to exit the growth phase.

There is no typical timeframe for exiting the Growth Phase as it depends on various controlled and uncontrolled variables. The Why Unified team will provide real-time suggestions to ensure campaign metrics are met to exit this phase.

The Maturity Phase aims to achieve campaign stability by leveraging data collected from previous phases and optimizing various aspects of the marketing campaign. The main objectives of this phase are:

a. Data Utilization: Use collected data to automate the campaign and optimize ad retention, cost per click, A/B testing, conversion rate, and data procurement.

b. Lifetime Value Analysis: Evaluate the average lifetime value of each customer to establish the true conversion rate of the campaign.

c. Budget Review: Analyze ad budget increases and make recommendations accordingly.

d. Customer Lifecycle Evaluation: Examine the entire customer lifecycle and make optimizations as needed.

e. Ongoing Reporting: Conduct monthly marketing reports to track progress and make adjustments as required.

The Maturity Phase is where a majority of expected sales can be found. It is crucial to maintain continuous targeted advertising or store type to establish appropriate metrics based on previous phases.

Conclusion

Why Unified's digital marketing strategy, encompassing the Build Up, Growth, and Maturity phases, is designed to drive the success of your online store. By understanding and implementing each phase effectively, you can optimize your advertising campaigns, maximize your performance, and ensure the growth of your business. Our team of experts is here to guide you through each phase and provide real-time suggestions to help you achieve your marketing goals.