Phases play a vital role in monitoring and optimizing the performance of digital marketing campaigns at Why Unified. They establish clear goals and expectations for each stage of a campaign, ensuring that the parameters based on similar conditions are met. By blending industry-accepted marketing and business terminologies, phases help our subscribers understand their store's progress better. This knowledgebase article will provide a detailed overview of the three phases: Build Up Phase, Growth Phase, and Maturity Phase.

Phases are structured stages that help track and optimize a marketing campaign's performance. They provide a systematic approach to implementing marketing strategies, allowing for better planning, execution, and analysis. The three phases at Why Unified are:

a. Build Up Phase

b. Growth Phase

c. Maturity Phase

Each phase has specific objectives and strategies designed to achieve the campaign's overall goals.

The Build Up Phase is crucial for laying the groundwork for a successful marketing campaign. This phase aims to:

a. Establish a strong sales funnel

b. Meet minimum ad spend requirements for chosen advertising platforms

c. Introduce and educate subscribers on key metrics and dashboard utilization

d. Begin email marketing and retargeting efforts

e. Collect and analyze data to optimize the campaign

The Build Up Phase typically lasts around two months, but the duration may vary based on market conditions and ad spend levels.

The Growth Phase focuses on scaling and optimizing the marketing campaign. The objectives of this phase include:

a. Analyzing ad spend and scaling the campaign accordingly

b. Refining email marketing efforts based on customer data

c. Reviewing product pricing and comparing it with market trends

d. Revising ad creatives and conducting A/B testing

e. Monitoring key performance metrics

The duration of the Growth Phase varies depending on several factors, including controlled and uncontrolled variables.

The Maturity Phase aims to automate and stabilize the marketing campaign using data collected from previous phases. The goals of this phase are:

a. Leveraging data to optimize ad retention, cost per click, A/B testing, conversion rate, and data procurement

b. Analyzing the average lifetime value of each customer

c. Reviewing ad budgets and recommending adjustments

d. Evaluating the customer lifecycle and optimizing the campaign accordingly

e. Providing ongoing monthly marketing reports

The Maturity Phase is where the majority of the expected sales occur, and maintaining targeted advertising is essential for success.

Conclusion

Phases in digital marketing campaigns at Why Unified play an essential role in ensuring optimal performance and progress. Understanding and implementing the Build Up, Growth, and Maturity phases effectively can help maximize performance and drive the growth of your online store. Our team of experts is dedicated to guiding you through each phase and providing real-time suggestions to help you achieve your marketing objectives.