At Why Unified, we value our subscribers and recognize that their feedback, suggestions, and improvements are essential to building and maintaining a successful online store. However, while we do value your feedback and take it into consideration, we may not always be able to process your requests. This is because Why Unified Stores are designed and set up to function based on historical insights.
Your personal opinions may not always apply to what shoppers think or believe, and the strategies used within the store have been tested across thousands of stores and millions of visitors. Even the slightest modifications can impact performance significantly. Therefore, we may not always be able to accommodate your requests.
While this list is more extensive, here are some examples with brief reasoning of feedback that we may not be able to process:
Compliance with Licensing Agreements: Our licenses with our partners may require certain products to be presented in a specific manner to remain compliant. In such cases, we may not be able to accommodate requests to change the presentation of those products.
Website/Theme Color Change Requests: We may refuse to process website/theme color change requests because color plays an important role in conversion rates, and we have tested this extensively. Our research shows that certain colors work better for specific products and audiences.
Removing Products: We may refuse to remove certain products from the store as they may act as 'gateway' products that direct shoppers to other products. These 'gateway' products are strategically placed to increase sales and revenue.
My Account Section: We may refuse to remove certain elements from the website, such as the 'My Account' section, as it's essential for shoppers to access their accounts and view their order history. Removing this section could negatively impact user experience and hinder repeat business.
Additional Elements: We may refuse to add certain elements, such as additional links, features, or functions, as it may bloat your website and negatively impact performance. Our goal is to create a streamlined shopping experience that is easy for customers to navigate and use.
Email Delivery Confirmations: We may refuse to customize email delivery confirmations as they are connected to our fulfillment platform and cannot be modified individually. These confirmations provide necessary information to customers about their orders and cannot be altered without significant development work.
Product Photos: We may refuse to add more photos of products as the nature of the product may not require the shopper to spend time looking at various photos, which could hinder conversions. Our research shows that certain products may require more photos while others do not.
Fonts: We may refuse to edit fonts as they are another factor that can impact conversion rates. Our research shows that certain fonts work better for specific products and audiences.
Content: We may refuse to edit the content on the store unless it's inaccurate or misspelled. Content plays a crucial role in conversions, and we have tested different types of content to determine what works best for our customers.
In conclusion, while we may not always be able to accommodate all feedback, we do consider all suggestions and appreciate any feedback that helps us improve our services and deliver a better experience for our subscribers. To submit a suggestion, simply notify one of our growth consultants, who will forward the suggestion to the relevant team for consideration.