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Isn’t selling these brand name products illegal or trademark infringement?
Isn’t selling these brand name products illegal or trademark infringement?

Explanation on why selling brand name products is legal and not considered trademark infringement.

Robert avatar
Written by Robert
Updated over a week ago

At Why Unified, we understand that many subscribers have concerns about the legality of selling brand name products in their stores. While we are not licensed attorneys and would encourage consulting with legal counsel, we can provide some general information on this topic.

First, it's important to note that there is no known law that prohibits the resale of brand name products, unless the products are labeled "not for resale" and were obtained through unauthorized channels. In other words, if the products were legitimately obtained and are intended for resale, it is generally legal to sell them.

However, trademark infringement is a potential issue to consider. Trademark infringement occurs when a person or business uses a trademark or logo that is similar to another company's trademark in a way that causes confusion among consumers. This could potentially apply to a store that sells brand name products, especially if the store's branding and marketing materials create confusion about the source of the products.

It's important to note, however, that simply selling brand name products in a store with its own branding and domain name is unlikely to constitute trademark infringement. As long as the store is clearly identified as a separate entity from the brand, and there is no confusion among consumers about the source of the products, trademark infringement is generally not an issue.

Overall, it's important for subscribers to do their own research and consult with legal counsel if they have concerns about the legality of their store's products. However, it's important to note that selling brand name products is generally legal as long as the products were obtained through legitimate channels and the store's branding and marketing materials do not create confusion about the source of the products.

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