Having more than one store can be beneficial for dropshippers who want to diversify their portfolio and start businesses in different markets. At Why Unified, we have found that our most successful dropshippers have 5 or more stores.

One advantage of having multiple stores is the ability to tap into different markets. For example, the personal care market and the coffee market are two separate markets, each with their own opportunities. By having multiple stores, dropshippers can take advantage of these opportunities and maximize their profits.

Another advantage of having multiple stores is the ability to test different products and marketing strategies. By testing products and marketing strategies across different stores, dropshippers can identify what works best and apply those insights across their entire portfolio.

Additionally, having multiple stores can provide a buffer against unexpected changes in the market. If one store is impacted by a sudden change in demand or supply chain issues, having other stores can help to mitigate the impact on overall revenue.

While having multiple stores can be beneficial, it's important to keep in mind the additional time and resources required to manage each store effectively. Dropshippers should carefully consider their capacity before expanding their portfolio.

At Why Unified, we offer the ability to easily create and manage multiple stores through our platform, with dedicated support and resources to help ensure success. If you're interested in creating multiple stores or want to learn more about our platform, don't hesitate to contact our customer support team.