When starting a new dropshipping store, it's common to experience fluctuations in sales volume. This is especially true during the build-up and growth phases, as you test different marketing strategies and work to establish your brand and product offerings.

During the build-up phase, you may see a slow start in terms of sales volume as you work to optimize your website and marketing channels. As you progress towards the growth phase, you may start to see an uptick in sales, but it may not be consistent. There may be surges in orders followed by periods of lower order volume.

This is because there are many factors that can impact your sales, such as changes in consumer behavior, seasonal trends, and competition. It's important to monitor your sales metrics and adjust your marketing strategies accordingly.

It's also worth noting that as your store matures and becomes more established, you may start to see more consistent sales volume. However, it's important to continue testing and refining your marketing strategies in order to maintain growth and stay competitive in the market.

At Why Unified, we provide our subscribers with a range of marketing tools and resources to help them optimize their stores and improve their sales performance. Our growth consultants are also available to provide guidance and support as needed, helping our subscribers navigate the ups and downs of building a successful dropshipping business.